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Ince is a leading investor marketing and stakeholder communications agency, sustained by quality and innovation throughout our 100+ years of history.

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42 Wierda Road West,
Wierda Valley, Sandton,
Johannesburg, 2196
+27 11 305 7300

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Ince is a leading investor marketing and stakeholder communications agency, sustained by quality and innovation throughout our 100+ years of history.

Information

42 Wierda Road West,
Wierda Valley, Sandton,
Johannesburg, 2196
+27 11 305 7300

Follow Us

Meet the team

Our Leaders

Pete Backwell
Executive Managing Director
Itumeleng Ndlozi
Divisional Managing Director: Public Sector
Linda Buchler
Divisional Managing Director: Investor Marketing
Steven Engelsman
Divisional Managing Director: Regulatory
George Palmer
Head: Group Technology
Annelise Lievens
Head: Marketing
Jana Van Staden
Head: Finance

Board

Executive: Andile Khumalo and Pete Backwell

Non-executive: Alban Atkinson, Helen Atkinson, Thandeka Zondi, Sivuyisiwe Msebi and Servaas de Kock

INCE (PTY) LTD

A leading investor marketing and stakeholder communications agency. The first Level 1 B-BBEE investor agency in South Africa.

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42 Wierda Road West,
Wierda Valley, Sandton,
Johannesburg, 2196
+27 11 305 7300

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Pete qualified as a Chartered Accountant at Deloitte and was a partner in the Tax Division before joining the Nedcor Group in 1991.
On moving to the banking side of the business, Pete later headed up Nedbank’s Corporate Banking Division before being appointed Managing Director of Retail and Wealth Management.
In this role, Pete was responsible for the Nedbank, Old Mutual Bank, Pick n Pay Go Banking, the Wealth Management businesses and the insurance/assurance-related businesses.
Pete joined Halls in 2004 as Executive Chairman but stepped down from this role in 2006 to focus on developing the company’s investments in the financial services and pharmaceutical industries.
He was appointed MD of the HL Hall & Sons Group in 2014, where he continues to serve today.
Itumeleng joined Ince in 2008 as the Internal Communications and Events Coordinator. Over the years, she has exhibited remarkable versatility by taking on diverse roles within the business. These roles encompassed Client Services tailored for the Corporate Finance Community and Corporate Sales strategies aimed at both the public and private sectors.
Since 2019, Itumeleng has served as the leader of the Public Sector Division at Ince. Her primary focus revolves around ensuring regulatory compliance and enhancing stakeholder communications for a specific target market. This market consists of non-listed organisations, Government business entities such as State-Owned Enterprises (SOEs), National and Regional Government Departments, as well as Municipalities and Non-Profit Organisations.
Itumeleng is passionate about advancing the cause of good corporate governance and provides the support her target market requires in its reporting efforts to ensure adherence to regulatory standards. Furthermore, she offers valuable counsel on strategies to maximise stakeholder engagement, facilitating sustainable growth and success for her clients.
Linda joined Ince in 1999 and has seen the company evolve strategically, fully embracing and pioneering an integrated approach to storytelling through strategy, content and design to stakeholders.
“I’ve been fortunate to spend my career immersed in stakeholder communications for listed companies. Throughout this journey, I’ve seen organisations shift from a sole focus on profits to ones that embrace regulation. This pivotal change allows them to align their business models with an integrated thinking approach. In such a landscape, strategy, materiality, governance and long-term success hinge on a transparent and equal consideration of all relevant capitals.”
“My passion lies in demonstrating that businesses can balance their purpose with profits through integrated thinking. This mindset, which is rooted in regulatory frameworks, places sustainability at the forefront of business strategy. It also reshapes how businesses operate and engage with their stakeholders.”
“Now, more than ever, it’s imperative to establish ‘sustainable business’ as the default – making it our ‘business as usual.’ This transition demands transparency and accountability in all communications and reporting. The roles of boards and senior management are paramount in spearheading this shift in mindset. I’m motivated by the belief that our collective efforts can usher businesses into this new era. This vision inspires me to be in a perpetual state of learning, curiosity and growth.”
As Winston Churchill astutely remarked, “To improve is to change; to be perfect is to change often”.
Steven joined the company on 1 March 1995 as an assistant in the financial advertising area, later specialising in the sales division of Corporate Finance. Over the past 23 years he has built up relationships in the Investment Banking Community and took on his current role in the Agency as one of two managing directors.
Steven has worked on numerous major corporate transactions as the Corporate Actions Manager, including MTN Zakhle BEE, Telkom’s IPO, Old Mutual Demutualisation and recently, the Sasol Inzalo transaction.
George Palmer is a dynamic and forward-thinking IT professional, with a flair for innovation and a track record of successful leadership. With his expertise and vision, he truly represents the future of the industry, with his finger on the pulse of the latest trends in technology.
Not your average IT professional, he combines his extensive experience in solution development, product, IT and sales management with a keen eye for innovation.
George has a natural talent for thinking outside the box and finding creative solutions to complex problems. His passion for technology is evident in his dedication to pushing boundaries and reimagining the way businesses operate. Whether it’s streamlining processes, enhancing security measures, or creating cutting-edge mobile applications, George’s expertise knows no bounds.
But it’s not just technical skills that makes George stand out. He is a natural leader. He thrives in team environments, inspiring and guiding colleagues towards shared objectives. He believes in empowering his team members to make independent decisions that contribute to the overall success of the business. By fostering trust and accountability, George creates an environment where innovation flourishes and individuals excel.
Annelise Lievens joined Ince initially as a consultant responsible for designing the company’s Spirit of Adventure experience for its Corporate Finance Clients. Having cycled professionally for South Africa, Annelise is passionate about the power of adventure and creating experiences that have an impact. In her role as Head of Marketing, Annelise is developing a brand platform for Ince that better connects Ince to its clients.
Jana qualified as a Chartered Accountant (CA (SA) in 2007, the same year she joined BDO South Africa Incorporated. She worked for BDO for five years as an Audit Manager, with one of her clients being Ince.
In January 2013, after 10 months of working as a financial manager at a listed company, she was approached by Ince to join the finance team as a management accountant. In May 2014 she was appointed lead financial manager and currently heads up the finance department.