About Us
We’re a company with a thirst for adventure and a story of entrepreneurship and adaptation. We may have started out as a print business over 100 years ago, but as the market has changed, we evolved into so much more than that.
Our ability to adapt and our willingness to take a leap of faith means we’re able to deliver investor communications that rise above the rest.
With our strategic advisory and production services, we help corporate clients meet their regulatory disclosure requirements and empower their shareholders with knowledge – about how the company has performed in the past, and where it will go in the future. We also equip investors with the tools they need to connect with like-minded people and the information they need to make more informed investment decisions.
We will do whatever it takes to deliver the right message to the right people at the right time in order to co-create an interconnected community of informed contributors and, subsequently, a more inclusive investment ecosystem.
Interested in learning more? Contact us today to start a conversation.
Our leadership
Executive Committee

Pete Backwell

Pete Backwell - Managing Director
Pete qualified as a Chartered Accountant at Deloitte and was a partner in the Tax Division before joining the Nedcor Group in 1991.
On moving to the banking side of the business, Pete later headed up Nedbank’s Corporate Banking Division before being appointed Managing Director of Retail and Wealth Management.
In this role, Pete was responsible for the Nedbank, Old Mutual Bank, Pick ‘n Pay Go Banking, the Wealth Management businesses and the insurance/assurance-related businesses.
Pete joined Halls in 2004 as Executive Chairman, but stepped down from this role in 2006 to focus on developing the company’s investments in the financial services and pharmaceutical industries.
He was appointed MD of the HL Hall & Sons Group in 2014, where he continues to serve today.

Linda Buchler

Linda Buchler - Divisional Joint Managing Director: Agency
Linda joined Ince 18 years ago, starting in the sales team, a career change after studying textiles and fine art. She worked her way through the company as it evolved over time, developing a focus on strategy and reporting. In her role as a joint managing director for the Agency, Linda continues to further develop Ince’s integrated thinking approach to maximising stakeholder value for clients.
Tel: 011 305 7324
Email: lindab@ince.co.za

Steven Engelsman

Steven Engelsman - Divisional Joint Managing Director: Agency
Steven joined the company on 1 March, 1995 as an assistant in the financial advertising area, later specialising in the sales division for Corporate Finance. Over the past 23 years he has built up relationships in the Investment Banking Community and took on his current role in the Agency as one of two managing directors.
Steven has worked on numerous major corporate transactions as the Corporate Actions manager including MTN Zakhle BEE, Telkom’s IPO, Old Mutual Demutualisation and recently the Sasol Inzalo transaction.
Tel: 011 305 7315
Email: stevene@ince.co.za

Itumeleng Ndlozi

Itumeleng Ndlozi - Divisional Managing Director: Public Sector
Itumeleng joined Ince in 2008 as National Events and Promotions Co-ordinator in the Marketing Division. Itumeleng has since fulfilled various roles within the company from Client Services aimed at the Corporate Finance Community, PA to the MD and Corporate Sales targeting both the public and private sector.
She is now the head of the Public Sector Division within Ince. Her focus is on Stakeholder communications for the target market of Government Departments, Municipalities, State-Owned Enterprises and Non-Profit Organisations. Itumeleng is passionate about promoting good corporate governance, ensuring that clients meet their required regulatory frameworks and maximizing stakeholder engagement.
Tel: 011 305 7311
Email: itumelengn@ince.co.za

Jana van Staden

Jana van Staden - Executive Head: Finance
Jana qualified as a Chartered Accountant (CA (SA)) in 2007, the same year in which she joined BDO South Africa Incorporated. She worked for 5 years as an Audit Manager, with one of her clients being Ince during her tenure at BDO.
In January 2013, after 10 months of working as a financial manager at a listed company, she was approached by Ince to join as the finance team as a management accountant. In May 2014 she was appointed as the lead financial manager and heads up the finance department.
Tel: 011 305 7393
Email: janavs@ince.co.za

Annelise Lievens

Annelise Lievens - Head of Marketing
Annelise Lievens joined Ince initially as a consultant responsible for designing the company’s Spirit of Adventure experience for its Corporate Finance Clients. Having cycled professionally for South Africa, Annelise is passionate about the power of adventure and creating experiences that have an impact. In her role as Head of Marketing, Annelise is developing a brand platform for Ince that better connects Ince to its clients.
Tel: 011 305 7300
Email: AnneliseL@ince.co.za

George Palmer

George Palmer - Group Technology Officer
George Palmer is a dynamic and forward-thinking IT professional, with a flair for innovation and a track record of successful leadership. With his expertise and vision, he truly represents the future of the industry.
With his finger on the pulse of the latest trends in technology, George Palmer is not your average IT professional. He combines his extensive experience in solution development, product, IT and sales management with a keen eye for innovation.
George has a natural talent for thinking outside the box and finding creative solutions to complex problems. His passion for technology is evident in his dedication to pushing boundaries and reimagining the way businesses operate. Whether it’s streamlining processes, enhancing security measures, or creating cutting-edge mobile applications, George’s expertise knows no bounds.
But it’s not just technical skills that make George stand out. He is a natural leader. He thrives in team environments, inspiring and guiding colleagues towards shared objectives. He believes in empowering his team members to make independent decisions that contribute to the overall success of the business. By fostering trust and accountability, George creates an environment where innovation flourishes and individuals excel.
Board Members

Andile Khumalo

Andile Khumalo - Chairman
Andile, a Chartered Accountant by profession, and current Chairman of the House of Brave Group, a fully integrated marketing communications group, is a seasoned entrepreneur, deal maker and operator of growth businesses.
Andile is passionate about entrepreneurship and founded I AM AN ENTREPRENEUR, a platform that helps grow and support emerging entrepreneurs.
Andile’s former experience spans investment banking with Investec Corporate Finance, COO of MSG Afrika, Managing Director of POWER 98.7 and Director of SAA. He has also served as the President of the Association for the Advancement of Black Accountants of Southern Africa, as a member of the Takeover Regulations panel and a member of the FSB’s Directorate of Market Abuse.

Pete Backwell

Pete Backwell - Non-Executive Director
Pete qualified as a Chartered Accountant at Deloitte and was a partner in the Tax Division before joining the Nedcor Group in 1991.
On moving to the banking side of the business, Pete later headed up Nedbank’s Corporate Banking Division before being appointed Managing Director of Retail and Wealth Management.
In this role, Pete was responsible for the Nedbank, Old Mutual Bank, Pick ‘n Pay Go Banking, the Wealth Management businesses and the insurance/assurance-related businesses.
Pete joined Halls in 2004 as Executive Chairman, but stepped down from this role in 2006 to focus on developing the company’s investments in the financial services and pharmaceutical industries.
He was appointed MD of the HL Hall & Sons Group in 2014, where he continues to serve today.

Alban Atkinson*

Alban Atkinson* - Managing Director
Joining the family business in 1976, Alban has had a diverse and varied experience over the course of his career at the company. A core passion of his has been to develop digital solutions across the product suite of Ince and he firmly believes in the power of people and partnerships to deliver meaningful results. His vision of connecting investors and stakeholders across the African continent and further afield continues to unfold as Ince goes from strength to strength.
Alban represents the third generation of Atkinsons to take the helm at Ince, assuming his sole MD role at the end of 2017.
011 305 7302

Helen Atkinson*

Helen Atkinson* - Non-Executive Director
Helen completed her BA at UCT in Cape Town and thereafter held a number of HR positions with Soekor, Transvaal Coal Owners Association and finally heading up HR at The Urban Foundation.
In 1995, after the birth of her two sons, Brett and Dale, Helen started her own HR and Labour Law Consultancy which she has run ever since.
Helen chaired the St Peter’s School Council, where there were over 1 500 pupils as well as over 400 staff.

Thandeka Zondi*

Thandeka Zondi* - Non-Executive Director
Thandeka is a qualified Chartered Accountant, entrepreneur and seasoned executive and non-executive director. The majority of Thandeka’s post-qualification experience has been in senior and executive roles in organisations such as Deloitte, Old Mutual, Auditor General South Africa and SekelaXabiso.
She has also taken up various independent non-executive roles on the boards of including Sasol Inzalo Public and Group RF, Old Mutual Insure and the Gauteng Growth Development Agency among others. Thandeka has participated as a member of the Audit and Risk Committees on all of these boards and as the chair of the Audit Committee on some of them.
Thandeka is currently the CEO of Money Works Financial Services, a digital supply chain and asset rental financing platform. Thandeka is a thought-leader and speaker on strategy, technology, innovation and leadership with her unique focus on the importance of business and/or personal value proposition in the midst of massive changes in business as well as personal contexts.

Sivuyisiwe Msebi*

Sivuyisiwe Msebi* - Non-Executive Director
Sivuyisiwe Msebi completed her articles at KPMG in Port Elizabeth. After qualifying as a chartered accountant, she was appointed as a manager at PwC in the Service Delivery Centre. She has since joined Engeli Enterprise Development (Pty) Ltd as a Finance Director. Sivu is responsible for the efficient implementation of the financial controls within the finance department of Engeli. She also serves as director on a number of subsidiaries within the group.

Servaas de Kock*

Servaas de Kock* - Non-Executive Director
Servaas has an extensive background in developing digital and commercial strategies for digital and media companies. As a seasoned executive, he has led the implementation of turnaround strategies that have delivered growth and long-term value.
After studying at the University of the Free State and completing his Bachelor of Commerce (BCom.) Human Resource Management and Marketing Bachelor’s degree from 2008 – 2012, Servaas became a digital and media executive and now has over 23 years of experience in these fields. Servaas joined Caxton in 1998 and currently holds several executive positions within Caxton.
He cut his teeth in radio, built a web development and digital marketing business, and then moved into publishing. While on this journey, he had different roles within digital publishing and a strong technology-related background.
In his current role as Group Executive Digital at Caxton CTP, Servaas is responsible for CTP’s Group’s digital portfolio and digital investments.
- Vision
- Core Values
Professionalism
At Ince our people commit to long-term careers. Their contribution moves beyond a job and into the realm of expert. The character that an Incie displays and his/her engagement are to the highest possible standard. We use the word professionalism to describe this value.
Integrity
At Ince our people operate in line with best practice, the quality of service is beyond reproach. Our decisions are based on a solid foundation of years of experience, unwavering promises and ethical consideration. At Ince we call this value integrity.
Innovation
At Ince we understand the need to move with the times and think beyond the here and now. We offer solutions that are unique and new. We set trends which others follow and dare to do what others may fear as impossible. At Ince we call this value innovation.
Collaboration
At Ince our people unite as one, leaning on each others strengths in the spirit of team commitment and ensuring maximum reach in any given situation. At Ince we call this value collaboration.
Excellence
At Ince we are an exceptional service provider excelling in our relationships and solutions. We constantly strive to improve our skills and innovate our offerings. At Ince we call this value excellence.
Passion
At Ince our people have a powerful connection to their work. We would go so far as to say that they connect emotionally and enthusiastically to their work responsibilities and client commitments. The energy that comes from bringing more of you into what you do is passion.
Key milestones
Take a look at our key milestones to understand where we’ve come from and where we’re going: