How to Sustain Strategic Stakeholder Engagement
Published - 29 April, 2020
With most of the world under self-quarantine, many aspects of millions of people’s lives – from family visits and birthday celebrations to conducting business – have changed and in many instances have become virtual.
Investor relations is no different. In fact, certain aspects have become more efficient and more cost-effective. Effective shareholder communications and, by default, the role of the investor relations professional have never been more relevant or necessary.
Here are a few things to note when preparing to engage with your various stakeholders.
Identify your audience
The first step to effective communication is clearly identifying your target audience. Who are the stakeholders you need to communicate with? Internal stakeholders can include frontline employees.
Establish clear communications objectives
It’s critical to understand the purpose of your communication. Are you trying to impart new information or are you trying to persuade the audience to take action? By knowing your goals, you can prepare your message and identify the right mode of communication.
Prepare your messaging in advance
Regardless of how informal your communication may be, it’s important to prepare before speaking to stakeholders. Take time to understand what critical information your audience needs to hear. This will help to ensure you’re communicating the right information at the right time.
Speak their language
Avoid using overly technical terms or industry jargon if your target stakeholder audience doesn’t understand it. Rather, use terms they are familiar with and comfortable using. This helps to reduce misunderstandings and clarifies your objectives.
Use the best communication medium for the job
Types of stakeholder communication include:
- Instant messages
- Emails, project management platform updates and other electronic communication
- Reports, slide decks and other shared documents
- Printed memos, handouts and notices
- Virtual meetings
- Phone meetings
- In-person meetings
Ince’s tech-driven innovations can assist with continuing business activities and investor engagement amid the coronavirus outbreak.
Ince’s strategic approach to investor marketing and communications offers an integrated suite of advisory, editorial, design and production services, all complemented by our powerful digital platform and our unique investor communication toolkit.
