Ux – User Experience – The “Digital Buzz Word” … So what does it mean?

By: Nicci Gates

Strategy – Digital

Wikipedia defines it as “ …  involves a person’s behaviors, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system. User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found”

That’s quite a “mouthful” to take in, absorb, think about and finally understand or figure out … exactly what you don’t want the user of a website to have to do to access and understand the content of a site.  That would not be a great user experience.

It’s all about creating a GREAT user experience – and thus hinges on what either helps or hinders this experience.  Put another way, the feelings of the user generally depend upon having a successful experience in accomplishing what they came to the site to do.

A web experience is based upon the user’s intuitive use of site when navigating, a logical and directional menu structure (information architecture), valuable content and an interface that looks and feels good in the context of the experience. Note the key part of that statement – based on the User and not on the person/entity who is “communicating”. Another buzz-word would be user-centricity.

Simply put direct the user clearly and quickly to all available information, and if a user has a difficult time finding what they are looking for, then it will not be an effective, efficient and satisfying experience.  And since in in every interaction perception is based on the experience … need I say more?

A great quote found online pretty much sums it up … “Don’t make me think”, said the User (tongue-in-cheek), “a user making stupid mistake on a website reflects a stupid strategy and designer”.

UX can be drilled down into many sub-aspects, which we will continue to highlight in our ongoing conversations around this topic.

In the meantime  – I wish you many happy experiences online – and if you don’t have one – let that company/person know  – it truly is constructive feedback that they will totally welcome and appreciate … aka user-focus survey groups!

happy UX image