Ince Portfolio
Category: 1:1 MARKETING
Integrated Innovation
One of Ince’s key business drivers is that we believe in finding new and better ways of doing things. Our specialist business units work independently or team up together depending on the solutions required by our clients. Recently two of our business units worked with the South African Rugby Union and their agency to achieve many communication firsts.
MTN Traveller campaign
To support the launch of the MTN Traveller campaign Ince were commissioned to develop a radio advert. The advert highlights the ease and convenience of booking and paying for your travel requirements by using the MTN Traveller application. The advert was flighted on several radio stations on a national basis. [94.5 Kfm, 94.7 Highveld, 702 and 567 talk radio]
click here to listen to the radio advert
Xerox Print Expo campaign
We utilised our cross media solution and developed the strategy for a direct marketing campaign for Xerox to reach its four different target markets and persuade them to attend their 2009 Print Expo.
Firstly, we segmented their database and created different messages and designs for each of the targeted customer segments.
The campaign consisted of:
- A personalised printed flyer
- A personalised e-zine
- An opportunity to gather data through invitation to the personal URL
We managed all outputs of print, email, web and the competition elements.
Response to this campaign was measured through the information gathered in the personal URLs. and we could provide feedback on the number of attendees as a result of the invites and resultant business gained by the client.
Xerox_1 [661Kb PDF]
Xerox_2a [615Kb PDF]
Xerox_2b [636Kb PDF]
Category: MediaSource Services
Online procurement solutions
Virgin Active
In order to gain control of their CI across a national footprint of clubs and also to allow their clubs the ability to create their own printed marketing artwork at individual club level, Ince created an online ordering site for Virgin Active based upon the individual clubs specific promotional details. This was created for flyers, marketing kits and other branding material The solution enabled variable data information to be generated “on the fly” on print-ready, PDF artwork templates.
Virgin Active
Ernst & Young
We created an online ordering system for Ernst & Young for their internal use, enabling staff to order stationery, finished goods and corporate gifts from a catalogue system. Orders are then directed to specified validators, who approve or reject orders.
This solution afforded Ernst & Young improved control over their ordering and procurement processes.
Content Management System (CMS) functionality allows the client to control stock, users and office administration.
Ernst & Young
Category: Branding solutions
Medscheme – Internal communication campaign
As part of an internal branding exercise, the client wished to engage with their internal stakeholders (employees), through a series of CEO roadshows. An email and SMS campaign was utilised to collect information on employees and to remind them of their roadshow date and time slots.
Email to staff, informing and also gathering information
Medscheme
SMS reminder message of roadshow time slot
Roadshow SMS reminder
Category – New Media Solutions
Pioneer Foods – Website and mobile site
Pioneer Foods
We designed and built this website for Pioneer Foods and also created the mobile site. To achieve this, we strip all design off the templates to make them easily viewable on any type of mobile phone and select a few key sections we feel will be most accessed by the mobile user.
This has become a standard item on all our websites (where relevant) and is tailored to suit the needs of the client.
Pioneer Foods mobile
Lewis Group mobile site
– another example of a website we built and developed with the mobile site.
These are focused mobile sites often aimed at the investor user – allowing both the investor and client themselves to access the share price info whenever they need to.
Lewis Group mobile site
Category: INVESTOR COMMUNICATIONS solutions
Annual Report Grindrod
Grindrod wanted to reinforce their strong brand identity while introducing a fresh new look. Their focus was on their international presence as a group. We provided design and investor relations input. A major challenge was showing the extensive group in an easily understandable and readable format. The documents were also distributed to Grindrod’s international mailing list and this was managed by us. The client was very satisfied that the report succeeded in raising the bar in their financial reporting.
Grindrod
Tourism KZN
The KwaZulu-Natal Tourism Authority is responsible for promoting tourism in the province. The aim of their annual report is two-fold, firstly, that of reporting their results to the KwaZulu-Natal legislature; and as a marketing tool to local and international members of the tourism industry. The tabular format used for reporting provided a design challenge as it needs to be easily readable while still looking professional. Ince.motiv won this tender for the third year running, based on design, typesetting and project management capabilities.
Tourism KZN
Rainbow Chickens
As one of the industry leaders, as well as a pioneer in award winning value-added chicken products, Rainbow Chickens wanted a design that was fresh and contemporary while still remaining focused on their brand values and product offering. The 2009 design introduced fresh new colours and, paired with investor relations consulting, helped to change the look and feel of various elements of the report. The client was very satisfied with the annual report process as well as the finished product.
Rainbow Chickens