A shareholder’s right to participate in the Annual General Meeting and to vote on other corporate actions has always been well entrenched but the paper proxy process and the traditional land mail system have not always made exercising this right easy.
Although Ince’s on-line proxy voting system has been on the market for more than ten [...]
Articles
Getting in on the Act
Integrated Innovation
Through the 1:1 Relationship Marketing team in the Western Cape, Ince pitched a concept to SARU of creating a unique branding messaging platform. According to Jason Sandell, “SARU needed a unique way to give something back to their supporters. We came up with the idea of creating a personalised video showcasing a fan interaction with [...]
MTN Traveller campaign
To support the launch of the MTN Traveller campaign Ince were commissioned to develop a radio advert. The advert highlights the ease and convenience of booking and paying for your travel requirements by using the MTN Traveller application. The advert was flighted on several radio stations on a national basis. [94.5 Kfm, 94.7 Highveld, 702 [...]
Build customer loyalty by focusing on the individual
The essence of loyalty is one of commitment and, in my view, product extension. Building a programme which brings customers into your store and gets them to maximise their total spend with you, has to be the goal.
Use your data to cut through the clutter
By Mike Taberner – divisional managing director, Ince 1:1 Relationship Marketing (Western Cape)
Attention economics – a term I picked up while attending the nomadic marketing course in Cape Town – has probably never been as important as it is in the current global financial crisis. Yes, I am still referring to it as a crisis [...]
Key criteria for selecting a Single Managed Print Service partner
Key criteria for selecting a Single Managed Print Service partner
Print is a cost that crosses the myriad of disciplines in any organisation. From the business card and brochures that your sales force uses when calling on customers, to the induction booklet provided to new employees, the invoices produced monthly during billing and the numerous reports [...]
Consumer Protection Act for us marketing types
By Mike Taberner – divisional managing director of Ince 1:1 Relationship Marketing
I have the very distinct privilege of working in the marketing field where each day brings with it new and awesome opportunities for great campaigns.
My world was almost shattered when I first heard about the Consumer Protect Act, No. 68 of 2008, and the [...]
Direct Marketing, an essential tool in your communication strategy
The concept of Direct Marketing has evolved significantly over the past years. This evolution has been aided by the introduction of complex data mining solutions coupled with flexible production technologies. Successful organisations have understood this and are embracing the solutions offered.
Adding my name to your document is simply not good enough!
In this day and age of heightened consumer awareness, successful organisations have focused on one key opportunity, the power to dialogue. Dialogue, carefully constructed and planned as part of organisational communication strategy, allows them to effectively adapt to their clients’ ever-changing needs.