Ince is now able to offer a Business to Business (B2B) loyalty programme, as part of its diverse relationship marketing offering.
Representing our global partners, Loyalty Expert, in Africa we can help clients to develop and implement effective, tailored loyalty programmes.
Our approach leverages maximum value from clients’ transactional data, enabling powerful analysis and segmentation of their clients and purchases. Through analysing your clients’ purchasing behaviour, areas of potential are identified. Specific programmes are then built around actions to achieve and realise the potential, using a loyalty programme response marketing approach.
Our solution begins with the analysis of data and extends through to strategy and implementation of the programme, right down to the management of the rewards-fulfilment logistics and end-user support.
Loyalty programmes can powerfully improve brand loyalty but the value in our approach is in the targeted relevance of the client’s strategy, resulting in a change in your clients’ purchasing behaviour and the resultant impact on sales.
1:1 Communications
Personalised reports across various mediums – print and web, provide client summary reviews that are effective management tools enabling measurement of a campaign’s efficacy. These are also useful tools for sales teams.
Ince can offer a full range of media to assist in the execution of such campaigns. As an integrated communications agency, we offer clients all the resources required to make the most of relationships with your customers and to maximise sales development activities. Not only can we design personalised marketing communication campaigns across various media platforms, but we also analyse the impact of your campaign and recommend any possible improvements.
More about our global partners, Loyalty Experts…
Loyalty Experts is a European-based agency that assists manufacturers and distributors in the development of sales and loyalty of their clients, through intelligent marketing made possible by their IT expertise and data-mining capability
Our core competencies include:
Expertise in integrating, analysing and exploiting customer data. They are highly experienced in the use of transactional data to provide a new and objective overview of customer purchasing patterns.
B2B specialists in sales development and customer marketing activities. Teams of experts in the B-to-B and data intelligence fields support clients at every stage, from initial advice through to the deployment and day-to-day running of tailored action plans.
Experts in communication and full one-to-one marketing strategies. Proprietary processes and cutting-edge technology create unique multimedia documents on a client-by-client basis.
Visit them at: http://www.loyaltyexpert.com/